Brainwash

Sound installation, loop, 114 min, 2009

A speaker reads the corporate values and guidelines of the companies listed on the German stock exchange in the dry and smooth style of a newscaster. Essentially, the texts were left unchanged but merged to form one text. The names and industries of the companies concerned are not revealed at any point.

Brainwash, short demo version in lower quality, 4:52 min. (original 114 min)

Speaker: Martin Pfisterer

Employees, or “human resources”, are deployed to help companies meet their goals. They are supposed to function perfectly. Corporate guidelines and values tell them how.

"Our goal is to be the best. Every one of our employees must subscribe to this goal and be prepared to deliver peak performance. We are striving to be part of an elite, but without being arrogant. Our company and its products are all that matters. Nothing and nobody else is important."